Article - Marketing to Otakus and Nerds - Interesting..hmmm

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Article - Marketing to Otakus and Nerds - Interesting..hmmm

  Stumbled upon by accident, found this article on Campaign Asia-Pacific talking about marketing products to geeks and Otakus in Asia. Here are some interesting points made in the article   1. In the East, nerds and geeks have never been regarded as uncool.  This is true! I'm from Singapore and everyone LOVES SMART...